a peek behind the curtain


L to R: David (Yakima), Dawson (Rock Creek Outfitters), Jerry (Yakima), Michael (Yakima),
Roanne (GOA), Ed (River Sports), Andy (Erik’s Bicycles), Canoelover

This week I took a trip to Portland, Oregon, where quite a few outdoor brands have their headquarters (Keen, Leatherman, Columbia, etc.)  Yakima is also located there, and periodically they invite a few select industry folks to come in and give them feedback, no holding back.  This is a company that listens…except for one engineer, and he’s new.  We’ll talk him off the cliff eventually.

It’s a bit flattering to be trusted with details of a three to five-year plan. knowing that loose lips sink ships (and give an unfair advantage to their competitors).  On these matters I am as silent as the tomb. Wild horses might get  it out of me upon penalty of a good hoofing, but Thule doesn’t own a wild horse.  I checked.

All work and no play (this is work, in case anyone doubts it) is tough, so we took the last half-day to hike into a few creeks in the Columbia Gorge.  Of course, we talked a lot about work while hiking, but also on family, friends, and aging parents.  We also ate a lot of really good food, and most of us drank really good microbrew. I was the designated driver, for which my friends were grateful.

I discovered the secret of the 80’s Hair Club for Men.  A sure cure for follicular impairments. And it’s totally green. I was thenceforth known as Simply Green.

The only bummer… missed Voodoo Doughnuts.  Oh well, next time.

Respectfully submitted,

Canoelover

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